China Social Branding Agency

China Digital Behavior: Microblogs vs. Social Networks

Data from DCCI: The mighty social media, microblog and social network sites account for a large chunk of netizens’ spare time. According to what’s being presented in the graph, we find obvious differences among the following aspects: mood recording/ updating, friend communicating, and interesting topic discussing. It seems the micro blog just turns out to be an info platform with derived media while the social network site grows into a place for to show off personality and make new friend.

数据来自DCCI: 微博和社交网站占据了网民大部分的空闲时间，根据图表，我们可以从心情记录，人际沟通到对于有意思的话题的讨论这些方面中，发现两者之间的明显区别。微博成为一个由衍生媒体组成的信息平台，而社交网站则变成一个人们张扬个性，结交朋友的地方。