Sina Weibo’s Population: Males: Quantity; Females: Quality.

Data from DDCI: Among the 50 million (Oct, 2010) Sina Weibo users, it’s reported that male account for a larger part while in the statistic result of active Weibo users, however, female dominate. It’s crucial for the marketers to figure out how & what the Weibo users are thinking, and then they are able to launch an appropriate advertising strategy.

据统计，在5000万新浪微博用户中（至2010年10月），男性用户据多，而女性用户则更为活跃。对于市场营销人员来说，最为关键的是需要了解微博用户在想些什么，以及是如何思考的，这样才能开展合适的营销策略。