Picked this up from TED; the next phase after social connection via digital is the “game layer”; emphasizing interactions after connection. We can see this already building; though in it’s infant stages. It’s likely this will be the next playing field where digital campaigns will wage commercial war.
DISCOVER LIKE-MINDED INDIVIDUALS, INDUSTRY INSIDERS ASKING QUESTIONS, DISCUSSING ANSWERS TO CHINA SOCIAL MEDIA, BUSINESS, BRANDING, QUERIES, CONUNDRUMS.
We build optimized, reliable China social engagement systems for brands.
We do this through analyzing the meta-behavior driving consumer digital actions, engaging through a balance of brand communication objectives and target consumer benefit, and building and maintaining relationships of trust and loyalty via billions of ones and zeros.
We value insightful curiosity, reliability, and consistent solution discovery.
We are fueled by curiosity; the constant drive to understand what works and what doesn't, to discover solutions to problems traditional methods cannot find, to build systems uniquely customized to client objectives, to pioneering China social media into social branding.
TED: The Game Layer on Top of the World. http://bit.ly/ejWZ59
TED: The Game Layer on Top of the World. http://bit.ly/ejWZ59
RT @littleredbook: TED: The Game Layer on Top of the World. http://bit.ly/ejWZ59