Picked this up from TED; the next phase after social connection via digital is the “game layer”; emphasizing interactions after connection. We can see this already building; though in it’s infant stages. It’s likely this will be the next playing field where digital campaigns will wage commercial war.
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TED: The Game Layer on Top of the World. http://bit.ly/ejWZ59
RT @littleredbook: TED: The Game Layer on Top of the World. http://bit.ly/ejWZ59