From Ogilvy PR‘s social media team: Including Kaixin001, Facebook, Renren, Douban and QQ, each of these SNS has been demonstrated by a typical user. Though Facebook is being blocked in China, people have their own approaches to access.
Following are the detailed info (via Chris Tou) of the 5 users, enjoy!
The Kaixiner (kaixin001.com)
- 32 years old with a MNC white collar job, monthly salary 12,000 RMB.
- Loves to read gossip and fashion magazines, swims and does yoga weekly.
- Long bored of stealing vegetables (Happy Farm) and is instead now “cooking” on Kaixin and will ask friends for help when they’re too busy themselves.
- Will read and write posts as well as post pictures of themselves.
- Thinks it’s more important to enjoy life than to be a success career woman.
The Facebooker
- 28 years old British national.
- Originally came to China wanting to do PR, but is now teaching English.
- Lives in a Beijing Hutong, hangs out in Sanlitun and loves Kung Pow Chicken.
- Drinks Yanjing Beer by the large bottles, pretends to love rice wine and smokes Zhong Nan Hai (cigarettes).
- Uses an old school Nokia.
- Watches pirated movies, shops at the Silk Market for fake name brands.
- Gets over the GFW to get on Facebook to chat with old friends “back home” and uploads pictures to “show them China”.
- Can’t stand Chinglish.
Doubaner (www.douban.com)
- Black-rimmed glasses, thin legs, smokes, hates being called effemine or mistaken for a girl, and loves rock and roll.
- Watches art films, spends literally all waking hours on Douban.
- Loves getting real-time status updates from friends, will rate movies and write reviews.
- Streams music from Douban and has collected 1698 albums.
- Watched hundreds of bands perform and will recommend music and albums.
- Hates it when they get a Douban message and it turns out to be spam.
- Will use Douban to meet and make new friends with similar interests.
- Disappointed that there isn’t a full-featured mobile version of Douban.
Renrener (www.renren.com)
- 19 years old college student, works as a part time model.
- Loves to take self-pix and shopping. Owns and endless supply of cosmetics.
- Spends free time on renren.com, looking for new and interesting news.
- Daily pictures uploads of their life and parties.
- Perpetually has 99+ friend invites
- Any status updates always garners a lot of comments
- Loves to read and watch shared posts and videos.
- Interested in reading about the complaints and experiences of the average salaryman/woman.
QQer (www.qq.com)
- 17 years old, senior year in high school with a strict daily schedule.
- Loves to play, but also studies hard.
- Thinks it’s much cheaper to communicate via mobile QQ than to send SMS.
- Has a Qzone blog.
- Updates status, uploads pictures and plays Happy Farm.
- Is proud of recruiting mom and all the aunties to into their band of vegetable stealing misfits.
- When overloaded with schoolwork, stops playing games on QQ. Only logs on to check the status of friends.
- However, the mom continues to steal vegetables like clockwork.
Personalities of China's Top 5 SNS. http://bit.ly/eKbHJB
@KaiXinS http://bit.ly/emXD0L has a description of a 'Kainxiner' (that being someone who uses 开心网). Do you love to read gossip mags?
RT @littleredbook: Personalities of China's Top 5 SNS. http://bit.ly/eKbHJB absolutely incredible how correct this is
Ha! Typical profiles of China's top 5 social networkers (via @HolmanP) @manyapan I think you'll appreciate this: http://bit.ly/dEwozL
So… here’s what I got outta this:
Kaixin = bored 剩女
FB = Laowai
Douban = metrosexuals
Renren = college 小姐
QQ = youngings
Lol, you see.. Stereotypes do work!
This is funny and true. RT @littleredbook Personalities of China's Top 5 SNS. http://bit.ly/eKbHJB
Personalities of China’s Top 5 SNS. — Resonance China http://bit.ly/gmmwsx #socialnetworking
Personalities of China’s Top 5 SNS. http://is.gd/i1x1F
RT @littleredbook: Personalities of China's Top 5 SNS. http://bit.ly/gAJxnR
Personalities of China's Top 5 SNS. http://bit.ly/gAJxnR RT @littleredbook:
Chinese social media users http://bit.ly/e6X98i / Les utilisateurs des réseaux sociaux chinois http://bit.ly/fvNWQr
Infographics: clearly a global phenomenon. http://bit.ly/e6X98i Here's one with caricatures of users of China's top 5 SNSs