Sources: BCG Digital Generations Consumer Research, 2009; Business Insider; BCG research.
Note: NA means not available.
1 Includes travel booking, e-payments, and e-shopping.
2 “Other” in India represents sports (57%), e-greetings (57%), and dating and friendship (51%); in Russia it represents weather forecasts (67%).
3 At least 10% higher than the average level across all countries.
From BCG‘s report The Internet’s New Billion: IM utilization dominated among all the internet engagements in 2009 and it demonstrated that netizens in China were enjoying communicating and sharing info through internet, especially the various kinds of IM tools. Closely after IM were the entertainment & information acquisition demands.
















China vs. World; Internet Behavior and Usage. http://bit.ly/9uGFwb
RT @littleredbook: China vs. World; Internet Behavior and Usage. http://bit.ly/9uGFwb
China vs. World; Internet Behavior and Usage. ~ http://bit.ly/axvlg7
RT @belindaang: China vs. World; Internet Behavior and Usage. http://bit.ly/axvlg7
RT @belindaang: China vs. World; Internet Behavior and Usage. ~ http://bit.ly/axvlg7
RT @JesseNewhart: RT @belindaang: China vs. World; Internet Behavior and Usage. http://bit.ly/axvlg7
RT @belindaang @JesseNewhart China vs. World: Internet Behavior and Usage http://bit.ly/axvlg7
RT @JesseNewhart: RT @belindaang: China vs. World; Internet Behavior and Usage. http://bit.ly/axvlg7
Interesting to see these cultural patterns in usage. RT @littleredbook: China vs. World; Internet Behavior and Usage. http://bit.ly/b9jRHc
China vs. World; Internet Behavior and Usage. http://is.gd/ioqXN