China Social Branding Agency

China vs. World; Internet Behavior and Usage.

Sources: BCG Digital Generations Consumer Research, 2009; Business Insider; BCG research.

Note: NA means not available.

¹ Includes travel booking, e-payments, and e-shopping.

² “Other” in India represents sports (57%), e-greetings (57%), and dating and friendship (51%); in Russia it represents weather forecasts (67%).

³ At least 10% higher than the average level across all countries.

From BCG‘s report The Internet’s New Billion: IM utilization dominated among all the internet engagements in 2009 and it demonstrated that netizens in China were enjoying communicating and sharing info through internet, especially the various kinds of IM tools. Closely after IM were the entertainment & information acquisition demands.