Data from Holaba: Holaba.com is a site speciallized in aggregating comments on different prestige brands in almost every business field in China. The resource of this graph comes from its poll function (see the screenshot below) which has now ranked Qzone (Tencent) as the 1st SNS in China.
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12 Responses to Holaba; Ranking China’s Social Networks: Tencent Qzone Tops the List.
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Hi,
There’s some confusion here. What is called the recommendation degree in the graph is not the recommendation degree: it is the publicly visible shopping index. I will send later the updated recommendation scores which we call the Holaba-score. The Holaba score is calculated by deducting the sum of all low 0-6 scores from the sum of all the highest 9-10 scores.
Hi all
These are the Holaba-scores (recommendation-index) of the 5 SNS in the graph. The first 4 are positive scores. Number 5 is a negative score.
Qzone = 35.1
Baidu SNS = 15.5
Renren = 10.4
Kaixin001 = 7.7
51.com = – 24.2
Hi, Van, I am sorry for the unproper usage of “recommendation degree” that may cause some confusion.. Thanks for your sharing of the scores.
And I wonder where you have got these scores and why is that of 51.com negative? how does the statistic come out?~~
Hi Kyle, thanks for giving me the opportunity to clarify even more and thanks for writing about Holaba-scores. I have access to these scores since I am one of the founders of http://www.holaba.com.cn. We have these data (permanently updated) in our database. Paying clients have access to them.
Brands have a negative score when the total amount of positive scores (9 and 10) is lower than the total amount of negative scores (from 0 to 6): if e.g. 30% of the scores are in between 0 and 6 and 10% of the scores are in the 9′s and 10′s then the Holaba-score is negative since 10-30 = – 20. This is the international standard by which recommendation scores are calculated.
Jan Van den Bergh
Chairman
Holaba.com.cn
whoops! So that is how it works!
Great thanks for the explanation of the caculating rule you have referred there.
Holaba is a pretty interesting site as it enlarges the effect of the viewpoints of netizens. I guess this is the 1st site that aggregates comments and starts polls of different brands as before I only saw some small sections in some sites are with this function.
Meanwhile, I believe that in the coming days holaba may play an important role in influencing customers’ purchasing decision so long as it could own a considerable number of users.
Cheers :p
You’re right. Holaba is indeed the 1st recommenders’ platform in China to build these type of databases: cross brand, open, in real time, on a permanent basis and 100% transparent. We can even instantly tell you which other brands the positive/negative recommenders on e.g. Tencent DO or DO NOT recommend.
How an accidental conversation about a mistake becomes a twitterable marketing tool. Read the comments. http://bit.ly/9YnQmV
RT @littleredbook: Holaba; Ranking China’s Social Networks: Tencent Qzone Tops the List. http://bit.ly/bSE6cV Don't miss the comments!
Interesting numbers on Chinese SNS http://t.co/FRf679o