From Roland Berger Strategy Consultants and CIC:
Due to the worry that “negative posts will be deleted” on official company sites leading to failure to express their opinions freely, China consumers prefer to use the third party BBS for objective discussions about the product they are going to purchase or they have already owned.
DISCOVER LIKE-MINDED INDIVIDUALS, INDUSTRY INSIDERS ASKING QUESTIONS, DISCUSSING ANSWERS TO CHINA SOCIAL MEDIA, BUSINESS, BRANDING, QUERIES, CONUNDRUMS.
We build optimized, reliable China social engagement systems for brands.
We do this through analyzing the meta-behavior driving consumer digital actions, engaging through a balance of brand communication objectives and target consumer benefit, and building and maintaining relationships of trust and loyalty via billions of ones and zeros.
We value insightful curiosity, reliability, and consistent solution discovery.
We are fueled by curiosity; the constant drive to understand what works and what doesn't, to discover solutions to problems traditional methods cannot find, to build systems uniquely customized to client objectives, to pioneering China social media into social branding.
