Adopted from ADMA Digital Marketing Yearbook 2010
Just as being conjectured before, WOMM (Word of Mouth Marketing) becomes the most important & effective approach for branding campaign in China, maybe also around the whole world.

We build optimized, reliable China social engagement systems for brands.
We do this through analyzing the meta-behavior driving consumer digital actions, engaging through a balance of brand communication objectives and target consumer benefit, and building and maintaining relationships of trust and loyalty via billions of ones and zeros.

We value insightful curiosity, reliability, and consistent solution discovery.
We are fueled by curiosity; the constant drive to understand what works and what doesn't, to discover solutions to problems traditional methods cannot find, to build systems uniquely customized to client objectives, to pioneering China social media into social branding.
Trust in Social Media Channels in China. http://bit.ly/99tUXf
http://dld.bz/– Trust in Social Media Channels in China. http://bit.ly/99tUXf http://ow.ly/18Nleo
http://dld.bz/– Trust in Social Media Channels in China. http://bit.ly/99tUXf http://ow.ly/18Nlem
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just like friends refer friends RT @torstenweise: Trust in #SocialMedia Channels in #China http://bit.ly/cuKa8T MT @littleredbook