Top Activities of Chinese Netizens; based on Income Level.

From Synovate China Media Atlas; Chinese activity by income levels.

Upper income leveled Chinese lead digital engagement; with top information searched being financial this gives insight into China’s psychographic priorities.

Related posts:

  1. Chinese Internet Activity by Income Level. From Synovate China Media Atlas; how different income levels interact online. Higher income level netizens lead interaction across China’s web. This is quite interesting; as targeting the more intelligent, higher income Chinese requires digital engagement, whereas lower income, lower tiered Chinese are better targeted via television and mobile....
  2. 13 Top Social Media Activities of Chinese Netizens. A graph from Frands Report from OgilvyOne Worldwide: It is obvious that China’s netizens spend a lot of time and energy on the aquisition of information. The second is to communicate with friends and search for news. The graph above gives an excellent view of China netizen social media activities....
  3. Rich Chinese Netizens Believe Baidu over their Families. From Synovate China Media Atlas; activities after online communication. Once communication occurs through online channels, Chinese will tend to search the web first; alluding to the importance of word-of-mouth and presence across a great number of Chinese websites to create positive impression and suitable information to information seekers....
  4. China Social Media Usage by Income Level. From Synovate China Media Atlas; social media usage of China’s netizens. Chinese tend to spend more time meeting new people than maintaing current relationships. Higher income’d netizens tend to be the most social; and have access to digital tools in which to be social with....
  5. China’s Top Digital Portals by City Tier. From Synovate China Media Atlas; measurement of China’s top portal popularity by city tiers. Tier1 and Tier3 cities lead the pack in internet usage across China’s major portals....

About Rand
Rand previously worked for Axciom and McCann Erickson in China before creating BA360 in 2005. In 2009 Rand founded Resonance China for which he won the "Internationalist Innovator of the Year" award. He currently serves as Strategy Director, overseeing business development, client creative strategy, and general project management. Rand created the popular China advertising blog Littleredbook in 2008, and has spoken at UC Berkeley Asia Business Conference, served as a judge for the Global Effie Awards, and served as panelist at the Effie Awards Social Media Roundtable. Connect with Rand on Twitter, and/or Linkedin, or at rand.han@resonancechina.com

Comments

Trackbacks

  1. Rand Han says:

    Top Activities of Chinese Netizens; based on Income Level. http://bit.ly/bnYkXq

  2. RT @littleredbook: Top Activities of Chinese Netizens; based on Income Level. http://bit.ly/bnYkXq

  3. RT @Littleredbook Top Activities of Chinese Netizens; base.. http://bit.ly/a7wPe4 #Asia #China #Chinese #Social #Sciences

  4. blengyee says:

    RT @littleredbook: Top Activities of Chinese Netizens; based on Income Level. http://bit.ly/bnYkXq

  5. MindshareAP says:

    Top activities of Chinese netizens from Synovate. Money beats love! : http://bit.ly/cofl0x

Speak Your Mind

*