Chinese Netizens Create 50.7% of Total Internet Content.

Hu Yanping, with the Data Center of China Internet (DCCI), gave a speech at a forum held in Beijing on Thursday. Qiang Xiaoji/chinadaily.com.cn

From China Daily:

For the first time in history, Chinese Internet users have produced more content than professional websites.

Hu Yanping, of the Data Center of China Internet (DCCI), said the era of Web 2.0 has officially overtaken Web 1.0 as the amount of content generated by personal users on blogs, online forums, social networking sites (SNS) and question answers exceeded the amount contributed by professional organizations in news, search engines and e-commerce.

In the first half of this year, the content produced by Chinese Internet users accounted for 50.7 percent of the total, and content produced by professional websites accounted for 47.3 percent, according to statistics released by the Beijing-based DCCI on Thursday.

In the first six months, page views (PV) of SNS accounted for 50.1 percent of the total page views of all Web applications and services, according to statistics from DCCI. Page views of information providers kept decreasing to 8.8 percent of the total, the report said.

Also, Internet users lingered longer on video sites and SNS for entertainment than reading news or seeking information.

The Internet monitoring and research company also predicted that China’s Internet population will reach 469 million by the end of 2010, accounting for 35 percent of China’s total population, and the number will hit 718 million by 2013, accounting for 52.7 percent of the total.

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About Rand
Rand previously worked for Axciom and McCann Erickson in China before creating BA360 in 2005. In 2009 Rand founded Resonance China for which he won the "Internationalist Innovator of the Year" award. He currently serves as Strategy Director, overseeing business development, client creative strategy, and general project management. Rand created the popular China advertising blog Littleredbook in 2008, and has spoken at UC Berkeley Asia Business Conference, served as a judge for the Global Effie Awards, and served as panelist at the Effie Awards Social Media Roundtable. Connect with Rand on Twitter, and/or Linkedin, or at rand.han@resonancechina.com

Comments

  1. Matt says:

    Is this TOTAL global content or just for the China market?

    Being a very China Daily article, it fails to mention this minor detail :P

    • Rand says:

      lol – ya I was looking for that factoid as well; my guess is it’s specific to China; but with an internet population of 469M vs. the entire US population of 307M, it’s not a big stretch to think it applies globally.

Trackbacks

  1. RT @NiuB: RT @littleredbook: Chinese Netizens Create 50.7% of Total Internet Content. http://bit.ly/bwhs9H

  2. Chinese Netizens Create 50.7% of Total Internet Content. http://bit.ly/bwhs9H via @xbrochart @littleredbook

  3. RT @The_CopyEditor: Chinese Netizens Create Half of Total Internet Content. http://bit.ly/bwhs9H /via @chinahearsay @littleredbook

  4. RT @gabyu: Plus de 50% de l'UGC est crée par les internautes chinois http://bit.ly/bwhs9H

  5. #Chinese netizens create + content than professionals. no surprise if you follow kids multiblogitude but interesting http://bit.ly/bZOiGS

  6. BBH Shanghai says:

    Chinese netizens now creating 50%+ of the internets content. http://tinyurl.com/2fp7eb8 Set to be 470m netizens by years end. ..wow!

  7. RT @bbhshanghai: Chinese netizens now creating 50%+ of the internets content. http://tinyurl.com/2fp7eb8 Set to be 470m netizens by years end. ..wow!

  8. For the first time Chinese internet users have created more content than professional webistes http://bit.ly/c8xEGe

  9. RT @NiuB: RT @littleredbook: Chinese Netizens Create 50.7% of Total Internet Content. http://bit.ly/bwhs9H

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