From Synovate China Media Atlas; channel preference of higher income’d Chinese.
Higher income’d Chinese tend to prefer Internet channels vs. all other available channels. While outdoor and TV are strong, expect offline channels to lose ground to digital communication medium; primarily due to low-cost and easy access vs. other channels.
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Rich Chinese Prefer the Internet vs. Offline Channels. http://bit.ly/cCnteF
RT @littleredbook: Rich Chinese Prefer the Internet vs. Offline Channels. http://bit.ly/cCnteF