Prestige Brands Most Buzzed on RenRen & Qzone.

Complied by L2, the below graph shows brand buzz on one of China’s most popular SNS sites RenRen.com (a Facebook clone) and Qzone. From this we get a pretty good idea of buzz in English and Chinese, but further, we get a sense of populations across these social network sites.

You could almost see these two networks as reflective of tier1 cities (Renren) and below tier one cites. Population on Renren tends to be more educated, evidenced by English speaking ability taught in high school and college, vs. lower tiered cities that show less education, but greater overall population.

However, education isn’t necessarily an indicator of wealth; and its definitely not correlated to dreaming about wealth. China’s netizens think in parallel about major brands with BMW, Mercedes, and LV at top of mind as status symbols.

Related articles from around the web.

• China’s RenRen Social Network Introduces Social Gaming (socialtimes.com)
• New Features: New Services (including QZone and Vkontakte), Desktop Support, and 32 x 32 Icons (addthis.com)
• How Facebook plans to get to its first billion (social.venturebeat.com)
• Analysis: Facebook could be social pariah in Asia (reuters.com)
• How will China’s tech-savvy, post-90s generation shape the nation? (cnn.com)
• China’s top four social networks: RenRen, Kaixin001, Qzone, and 51.com (digital.venturebeat.com)