Complied by L2, the below graph shows brand buzz on one of China’s most popular SNS sites RenRen.com (a Facebook clone) and Qzone. From this we get a pretty good idea of buzz in English and Chinese, but further, we get a sense of populations across these social network sites.

You could almost see these two networks as reflective of tier1 cities (Renren) and below tier one cites. Population on Renren tends to be more educated, evidenced by English speaking ability taught in high school and college, vs. lower tiered cities that show less education, but greater overall population.

However, education isn’t necessarily an indicator of wealth; and its definitely not correlated to dreaming about wealth. China’s netizens think in parallel about major brands with BMW, Mercedes, and LV at top of mind as status symbols.

Related articles from around the web.

• China’s RenRen Social Network Introduces Social Gaming (socialtimes.com)
• New Features: New Services (including QZone and Vkontakte), Desktop Support, and 32 x 32 Icons (addthis.com)
• How Facebook plans to get to its first billion (social.venturebeat.com)
• Analysis: Facebook could be social pariah in Asia (reuters.com)
• How will China’s tech-savvy, post-90s generation shape the nation? (cnn.com)
• China’s top four social networks: RenRen, Kaixin001, Qzone, and 51.com (digital.venturebeat.com)

Related posts:

1. China Social Media Stats Revisited. SmartBlog recently posted an article listing China’s social media stats. This was in response to a panel held by South by Southwest. Here’s a list of major stats; for more visit the previous links. Chinese social networking habits: 384 million Internet users in China, 75% of whom are under 34. 221 million bloggers. 222 million [...]...
2. DCCI, Comsenz Issue China SNS Report. Source: Marbridge Consulting. The Data Center of the China Internet (DCCI) and Chinese social platform and service provider Comsenz have jointly released the 2010 China Social Network Service Report. According to the report, 71.8% of social network service (SNS) users reported using large-scale SNS (such as Renren, Kaixin001) on a regular basis, while 27.9% reported [...]...
3. How Smart Are Foreign Brands in China? A survey of China’s prestige brands by L2 reveals interesting findings. Amazing stats are 20% Brands focused on Chinese consumers that do not have a Chinese language website. While its understandable that ecommerce isn’t enabled for many sites due to issues spanning credit cards, trust purchasing online, as well as monster Taobao.com eating up about 75% of [...]...
4. 60 top Chinese cities over 1M. Great visual of China’s population by cities; via chinfographics....
5. China’s 500% Blogger Growth; 2002-2009. The numbers of bloggers have been increasing for many years, but saw a huge jump in 2008. This is likely due to China’s internet hitting a critical point, combining social networks, with blog networks with portals, and politically charged events; allowing the great spread of knowledge and tools allowing blogging to propagate. 2009 sees a continued [...]...