China Social Branding Agency

How Smart Are Foreign Brands in China?

A survey of China’s prestige brands by L2 reveals interesting findings.

Amazing stats are 20% Brands focused on Chinese consumers that do not have a Chinese language website. While its understandable that ecommerce isn’t enabled for many sites due to issues spanning credit cards, trust purchasing online, as well as monster Taobao.com eating up about 75% of all ecommerce in China – it’s a complicated issue to say the least.

However what’s not complicated is localizing your website into Chinese; that one seems to be an oversight, and its interesting to see that many brands haven’t ticked this initial box. There is a lot of room for improvement, and a lot of room for growth.