How Smart Are Foreign Brands in China?

On · 5 Comments · In China Digital Landscape

A survey of China’s prestige brands by L2 reveals interesting findings.

Amazing stats are 20% Brands focused on Chinese consumers that do not have a Chinese language website. While its understandable that ecommerce isn’t enabled for many sites due to issues spanning credit cards, trust purchasing online, as well as monster Taobao.com eating up about 75% of all ecommerce in China – it’s a complicated issue to say the least.

However what’s not complicated is localizing your website into Chinese; that one seems to be an oversight, and its interesting to see that many brands haven’t ticked this initial box. There is a lot of room for improvement, and a lot of room for growth.

Related Posts Plugin for WordPress, Blogger...
Tagged with: • • •  

5 Responses to How Smart Are Foreign Brands in China?

  1. Rand Han says:
    July 15, 2010 at 3:50 am

    How Smart Are Foreign Brands in China? http://bit.ly/ca2Skv

    Reply
  2. andreasmoeller says:
    July 15, 2010 at 5:52 pm

    Quite a few prestige brands in China does not have a Chinese language website.Pretty strange @littleredbook http://ow.ly/2c1NQ

    Reply
  3. Nick Wreden says:
    July 17, 2010 at 5:06 am

    20% of brands in China don't have Chinese-language Web sites. http://bit.ly/bl1LDS

    Reply
  4. Anngelica says:
    July 20, 2010 at 11:11 am

    RT @nickwreden: 20% of brands in China don't have Chinese-language Web sites. http://bit.ly/bl1LDS

    Reply
  5. Nicolas Giraudon says:
    August 21, 2010 at 9:44 am

    RT @littleredbook: How Smart Are Foreign Brands in China? http://ow.ly/2c1NQ

    Reply

Leave a Reply

Your email address will not be published. Required fields are marked *

*

You may use these HTML tags and attributes: <a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code> <del datetime=""> <em> <i> <q cite=""> <strike> <strong>

Join Resonance China in Linkedin's largest, most active China social media group.

DISCOVER LIKE-MINDED INDIVIDUALS, INDUSTRY INSIDERS ASKING QUESTIONS, DISCUSSING ANSWERS TO CHINA SOCIAL MEDIA, BUSINESS, BRANDING, QUERIES, CONUNDRUMS.

IN A NUTSHELL.

We build optimized, reliable China social engagement systems for brands.

We do this through analyzing the meta-behavior driving consumer digital actions, engaging through a balance of brand communication objectives and target consumer benefit, and building and maintaining relationships of trust and loyalty via billions of ones and zeros.

FUELED BY CURIOSITY.

We value insightful curiosity, reliability, and consistent solution discovery.

We are fueled by curiosity; the constant drive to understand what works and what doesn't, to discover solutions to problems traditional methods cannot find, to build systems uniquely customized to client objectives, to pioneering China social media into social branding.