According to BCG, China’s young professionals are quite digitally connected; however, when we scan their days we see a distinct difference in the manner they regard digital tools.
Key element is using digital primarily as a communication device; while younger teens and university students focus on social sharing, communication, MP3 downloads, etc – young professionals take a more practical approach to digital. That’s not to say its any less a part of their lives; we can venture to state that digital is more of a tool than a companion.
We see some integration of email, sms, digital news sprinkled throughout the day; digital, rather than being the goal of actions, is a simple means of enhancing actions.
Day in the Digital Life: China’s Young Professionals. http://bit.ly/cmVFEQ
Thank you for your insightful article. I am interested in selling my home to young Chinese professionals, as my street on Long Island, NY, in an excellent school district, is of high interest to this community. I am selling without a broker and had only one response from my ad in Chinese World, translated into Chinese. Have you any suggestions about where to advertise online? Many thanks for any direction.
Hey Sherry,
Not quote sure; but if it were me, I’d start with:
http://www.smartshanghai.com/
http://www.cityweekend.com.cn/shanghai/
http://www.thatsshanghai.com/
These sites all have listings, and english speaking Chinese tend to read them.
Other than that you can go on linkedin and find real estate agents in China that can further assist.
Good luck!