Day in the Digital Life: China’s Young Professionals.

Posted: 1040 days ago in: China Digital LandscapePosted By Rand

According to BCG, China’s young professionals are quite digitally connected; however, when we scan their days we see a distinct difference in the manner they regard digital tools.

Key element is using digital primarily as a communication device; while younger teens and university students focus on social sharing, communication, MP3 downloads, etc – young professionals take a more practical approach to digital. That’s not to say its any less a part of their lives; we can venture to state that digital is more of a tool than a companion.

We see some integration of email, sms, digital news sprinkled throughout the day; digital, rather than being the goal of actions, is a simple means of enhancing actions.

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3 Comments

  1. Pingback: Rand Han

  2. Sherry

    Thank you for your insightful article. I am interested in selling my home to young Chinese professionals, as my street on Long Island, NY, in an excellent school district, is of high interest to this community. I am selling without a broker and had only one response from my ad in Chinese World, translated into Chinese. Have you any suggestions about where to advertise online? Many thanks for any direction.

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