R3: Budweiser Kicks off 2010 FIFA World Cup “Bud Babe Call” China Digital Campaign.

On · 1 Comment · In China Social Media

Budweiser partners with wwwins Isobar to launch a 2010 FIFA World Cup ‘Bud Babe Call’ campaign for Anheuser-Busch InBev, using state-of-the-art interactive voice response (IVR) technology. Launching at midnight on June 10th for the duration of the 2010 World Cup, the campaign marks the first time IVR is introduced into China.

The Budweiser Soccer Babe campaign hopes to attract users, or mostly men, beer and football fans as the main target audience, to virtually interact with their preferred Bud Babe via IVR technology.Fans can book calls with selected Bud Babes and also vote for their favourite. The winner of the Bud Babe beauty and talent competition will become the new Budweiser brand ambassador in China.

“Adopting such a break-through innovation into this campaign will enhance the image of the Budweiser brand. It is expected to generate massive user engagement because of the highly customised interactivity,” said Daniel Tao, business director at wwwins Isobar.

Research R3 Beijing; See source post from imcbrand.com

Related articles from around the web.
Related Posts Plugin for WordPress, Blogger...
Tagged with: • • • • •  

One Response to R3: Budweiser Kicks off 2010 FIFA World Cup “Bud Babe Call” China Digital Campaign.

  1. Rand Han says:
    June 30, 2010 at 7:25 am

    R3: Budweiser Kicks off "Bud Babe Call" Campaign. http://bit.ly/aWk472

    Reply

Leave a Reply

Your email address will not be published. Required fields are marked *

*

You may use these HTML tags and attributes: <a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code> <del datetime=""> <em> <i> <q cite=""> <strike> <strong>

Join Resonance China in Linkedin's largest, most active China social media group.

DISCOVER LIKE-MINDED INDIVIDUALS, INDUSTRY INSIDERS ASKING QUESTIONS, DISCUSSING ANSWERS TO CHINA SOCIAL MEDIA, BUSINESS, BRANDING, QUERIES, CONUNDRUMS.

IN A NUTSHELL.

We build optimized, reliable China social engagement systems for brands.

We do this through analyzing the meta-behavior driving consumer digital actions, engaging through a balance of brand communication objectives and target consumer benefit, and building and maintaining relationships of trust and loyalty via billions of ones and zeros.

FUELED BY CURIOSITY.

We value insightful curiosity, reliability, and consistent solution discovery.

We are fueled by curiosity; the constant drive to understand what works and what doesn't, to discover solutions to problems traditional methods cannot find, to build systems uniquely customized to client objectives, to pioneering China social media into social branding.