From Synovate China Media Atlas; measurement of China’s top media channels.
Clear preference for digital via internet and mobile. TV continues to hold on, but expect this to decrease as future generations split their time across engaging digital medium vs. passive TV entertainment.
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RT @littleredbook: China's Digital Preferences. http://bit.ly/a9IasK
What do Chinese people look at? listen to? here's a short insight… http://fb.me/zVaQqSRt
RT @douglaswhite #China spends its time online. Outpacing offline content by huge margin. http://t.co/FbAbjHD