China Social Branding Agency

China’s 500% Blogger Growth; 2002-2009.

The numbers of bloggers have been increasing for many years, but saw a huge jump in 2008. This is likely due to China’s internet hitting a critical point, combining social networks, with blog networks with portals, and politically charged events; allowing the great spread of knowledge and tools allowing blogging to propagate. 2009 sees a continued increase, though at a rate much lower than the following year.

进入到 2008 年，博客用户和活跃博客作者数量得到了大规模的增长。一方面，博客数量的增长带来了用户聚集的规模效应，其中 SNS 元素的加入对博客用户的增长起到了推动作用。另一方面，博客频道在各大综合门户网站中已经成为标准配置，很多网站用户直接转化为博客用户。

Blogging and related activities have been growing; but have also seemed to peak in 2008. This is likely due to the increase of blog offering from major portals (Sina, Sohu, Tencent) in 2007, as well as the 2008 Beijing Olympics, and the political events surrounding it; subsequent years show increase, but do not show the same growth. The speculation is with another huge event, blogging may spike once again; however this is unlikely considering the unique situation of the Olympics as symbolic to China’s rise on the world stage.

博客已经逐渐成为互联网的基础应用，博客用户群体的规模虽然在逐年增大，但应用率已经趋于稳定，随着博客用户在 SNS 网站中的分流，日志和微博客的应用将会使博客的活跃程度进一步提高。