Major professions of China’s bloggers.

Who are China’s influencers? The vast majority is students at 55% of all bloggers.

However, in 2007, professional and technical personnel accounted for 17% of total bloggers. However, in 2009 this number has decreased to 7% of total bloggers; which shows:

1. The number of bloggers is increasing
2. Other professions are adopting blogging as a communication platform.

While students will likely make up the most of bloggers; in the future as these students become professionals, expect to see a widely connected group of influencers emerge in the future. This will put greater emphasis on low-cost shared information; and will likely push quality of information as well – web savvy users can vote with clicks the content that appeals, which will reduce the attention commercial focused messages in exchange for community supported content.

在博客使用者中，学生群体依然是最主要的使用者，其比例占到了55.0%，在一定程度上说明学生群体比普通网民更为偏爱博客应用。2007 年的专业技术人员占到被访者的 17%，为除学生以外第一大博客应用群体，这应该与互联网与其职业特性存在一定的相关性有关系，本次调查中，博客的应用群体职业分布更为均衡，计算机/互联网/通信/电子类专业技术人员占到7.0%，比2007年的比例略有下降。