Facebook for Chinese babies.

On · 3 Comments · In China Social Media

From INSEAD; Allen Wang, founder of babytree.com, a social networking site in China talks about how he grew his membership to 12 million.

Wang states he did nothing special; but focused more on the practical usage of the site for the sites target market: Chinese mothers.

  • Focus on usability; mothers can upload 50 photos at a time for an fluid experience; this one feature is so popular that babytree.com is the largest depository for young chinese families photos; the site has almost 10 million pics.
  • Use word-of-mouth instead of traditional marketing. Wang spends less than USD 10,000 to market babytree.com.
  • Act fast, learn local, low budget. Wang’s secret is to jump on opportunities as they come, to fully understand they Chinese mindset, and to compete with low Chinese budgets.
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3 Responses to Facebook for Chinese babies.

  1. Rand Han says:
    June 3, 2010 at 3:44 am

    Facebook for Chinese babies. http://bit.ly/9zKw9Z

    Reply
  2. Thierry de Baillon says:
    June 3, 2010 at 11:26 am

    Facebook for Chinese babies. http://bit.ly/aVil6C

    Reply
  3. Alfonso Guerra says:
    June 3, 2010 at 1:42 pm

    RT @littleredbook: Facebook for Chinese babies. http://bit.ly/9zKw9Z

    Reply

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