How does blogger information spread across the web? 47.1% of respondents visit other blogs through blogroll links; 43% blog find others through search.
Web peer recommendations accounted for 40.4%. This is important; as we see networked blogs increase in popularity quickly vs. their non-networked brethren.
37.2% of respondents browse blogs by friends’ recommendation.
28.8% traffic to blogs comes through friend recommendation via QQ or MSN.
Traffic from recommendations from forums tends to be low; a well as traffic from traditional media. This is likely due to the unique nature of blogs as a sharing platform rather than a one-way communication platform.
The key takeaway? As in the West, greater networking of blogs within China’s internet space leads to exponential speed and efficiency in growing blog platforms.
47.1%的受调查者表示通过自己所阅读的博客上的链接阅读其他人的博客，通过搜索引擎发现所阅读的博客的占43.0%；这两项选择表现了置身于繁杂博客文章中的博客阅读者在选择时的目的性和主动性在逐渐增强。 网站（BSP）推荐发挥了越来越重要的作用，比例为40.4%，网站推荐通过首页链接、频道推荐、页面弹窗等形式在吸引眼球方面占据着得天独厚的优势，这也意味着网站推荐往往是博客阅读者关注的重点，在博客内容的网络传播中 BSP 除了是运营和承载内容的平台，在博文的传播上，BSP 起到的加快传播速度、提高传播效率的作用也非常明显。
在本次调查中，朋友推荐也是博客读者获知博客的主要方式，37.2%的受调查者表示其通过朋友推荐获知常浏览的博客。通过即时通讯工具（QQ/MSN 等）上的留言或个人信息的占到28.8%，也是博客读者获知博客的主要渠道之一。
论坛/BBS 和博客主自己推荐所占比例较小，这主要是因为论坛用户的路径依赖以及与阅读博客用户的差异化造成的。另外由于传统媒体与网络媒体在即时性和便捷性上存在天然差异，选择由传统媒体获知博客的所占比例最小。
The power of China's blog networks. http://www.resonancechina.com/2010/05/27/the-power-of-chinas-blog-networks/
RT: @littleredbook The power of China's blog networks. http://www.resonancechina.com/2010/05/27/the-power-of-chinas-blog-networks/