China digital social expression.

Posted: 1094 days ago in: China Social MediaPosted By Rand

The drive to express online is a central motivation for the Chinese. Due to China’s strong censorship and control of traditional media, the internet becomes a major destination to receive balanced views, see how others think and react to events, and share and express one’s individuality.

The above stats from BCG show how social China’s web really is; with major emphasis on self-expression, sharing knowledge and feelings; China’s web is a very personal space that allow otherwise economically and politically restricted Chinese a sense of freedom. This gives the market a unique energy, open and ready to learn, connect and experience.

Related Posts Plugin for WordPress, Blogger...
Leave Yours +

8 Comments

  1. Pingback: Rand Han

  2. It’s interesting that either nobody chose something to do with thought leadership or the option was not provided. It would be good to see a comparison of the frequency of this choice between the West and China.

  3. The two top categories lend themselves to thought leadership demand:

    *to express myself,
    *To obtain information and answers.

    Put these two together and you have the environment for thought leadership; assuming the “express myself” person is saying something interesting and valuable to his/her readers.

  4. I suppose so. I just thought that would be a single category. If I am honest, that’s probably why I do one of my blogs; i’m sure a lot of others do it for those reasons.

  5. It’s interesting that either nobody chose something to do with thought leadership or the option was not provided. It would be good to see a comparison of the frequency of this choice between the West and China.
    +1

  6. vet

    This is such a great resource that you are providing and you give it away for free. I enjoy seeing websites that understand the value of providing a prime resource for free. I truly loved reading your post. Thanks!

  7. Pingback: What next in China's Wukan stand-off? | Social Media NZ

  8. Pingback: What next in China’s Wukan stand-off? « The Zettabyte Chronicles

Leave a Reply

* Required Fields.
Your email will not be published.

Return to Top

Resonance China is a Social Branding Agency
© Copyright 2010 Resonance China