• Building Social Brands in China

    Resonance is a social media agency headquartered in the heart of Shanghai.
    We design digital relationships for the world’s best lifestyle brands across
    China’s most popular mobile and social media networks.

    Discover Resonance

Research & Insights

We first begin by researching brand buzz across the digital market, from what netizens say about the brand, to how competitors build and sustain awareness online.

Community Management

Then, we build communities across major and niche China social networks, plan and post content that resonates with our target market and encourages them to return the dialogue.

Influencer Partnerships

To accelerate our conversations, we identify relevant China key opinion leaders that share our brand’s DNA, and partner with them to introduce new messages to interested followers.

Analytics & Optimization

Finally, we track and analyze our results, and measure the patterns of quantity and quality of our databases, always with an eye on optimizing and improving results each turn around.

  • O2O Integrated Strategy

    Resonance ideates sustainable social media strategies moving consumers from online to offline and back online again using China’s most popular social media and mobile networks.

  • Balanced Communications

    Our strong, local teams consistently craft entertaining, relevant content designed to connect brands to their China audience without sacrificing global brand DNA or message tone of voice.

  • Perfecting Methodology

    Our unique tracking and analysis methodology consistently reveals unexplored ideas, new methods leading to better results, and deeper consumer engagement.

China Netizen Market Research & Insights
Digital Competitor Benchmarking
O2O Integrated Strategy
China Influencer Partnerships
Major Social Media Community Management
Niche Social Media Community Management
Digital Advertising Campaigns
Analytics & Optimization
Third Party Vendor Management
Crisis Management

We are Resonance

And we are headquartered in the heart of Shanghai. Come visit us anytime.

Since 2009

Resonance was founded in 2009 as China’s first social media led agency. Now we’ve grown to over 40 people managing dozens of brands, all from the heart of Shanghai.

Lead by Curiosity

Our success is due to our curiosity, the constant drive to understand what works and what doesn’t and discover solutions to problems traditional methods cannot find.

Only the Best

Our culture is infused with a desire for the best, complemented by the top global brands we work for and the cutting edge agencies we’ve partnered with.

Founder & Co-Founder

Rand Han arrived in China in the summer of 2005, started a boutique agency, BA360, which was later rebranded as Resonance in 2009. Since then he has been interviewed by Reuters, CNBC, Financial Times, China Confidential, Women’s Wear Daily, and numerous global companies and universities; has spoken at the UC Berkeley Asia Business Conference, the Search Engine Strategies (SES) Conference and Expo, the L2 China Clinic in NY, served as a judge for the Global Effie Awards, and served as panelist at the Effie Awards Social Media Roundtable and is a member of the Meihua Advertising Hall of Fame. At Resonance, Rand oversees business development, marketing, client campaign strategy and creative.

Connect with Rand on Linkedin

Sherry Xie graduated from the Shanghai International Studies University (SISU) through partnership with Fudan University. Sherry then served at Mediaedge:cia and Mindshare on the account team. At Resonance, Sherry manages internal operations,  client and partner projects. Sherry leads Resonance’s teams in planning, managing and maintaining client China social media and digital interactive campaigns via channel selection, engagement and influencer management, and flexible brand amplification tactical strategies.

Connect with Sherry on Linkedin

Clients & Partners

Media & Honors

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Connect with us on the Social Web

Join our communities of over 15,000+ likeminded individuals.

Twitter

Follow us on Twitter to get updated on the latest news and articles on China culture, advertising, digital and social media, curated by our our founder, Rand Han.

Linkedin

Join our China Social Media Group on Linkedin and network with a community of over 2,300+ global brand managers, agency leaders and industry insiders.

Facebook

Fan us on Facebook to receive periodic updates on Resonance, latest news and fresh insights from the world of China digital and social media.