• Building Lifestyle Brands on China Digital & Social Media

    Resonance builds social brands in China. We provide digital insights, strategy, robust community
    management and influencer outreach for the world’s top luxury and lifestyle brands.

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  • O2O Integrated Strategy

    Resonance ideates sustainable social media strategies moving consumers from online to offline and back online again using China’s most popular social media and mobile networks.

  • Balanced Communications

    Our strong, local teams consistently craft entertaining, relevant content designed to connect brands to their China audience without sacrificing global brand DNA or message tone of voice.

  • Perfecting Methodology

    Our unique tracking and analysis methodology consistently reveals unexplored ideas, new methods leading to better results, and deeper consumer engagement.

China Netizen Market Research & Insights
Digital Competitor Benchmarking
O2O Integrated Strategy
China Influencer Partnerships
Major Social Media Community Management
Niche Social Media Community Management
Digital Advertising Campaigns
Analytics & Optimization
Third Party Vendor Management
Crisis Management


And we are headquartered in the heart of Shanghai. Come visit us anytime.

Since 2009

Resonance was founded in 2009 as China’s first social media led agency. Now we’ve grown to over 40 people managing dozens of brands, all from the heart of Shanghai.

Lead by Curiosity

Our success is due to our curiosity, the constant drive to understand what works and what doesn’t and discover solutions to problems traditional methods cannot find.

Only the Best

Our culture is infused with a desire for the best, complemented by the top global brands we work for and the cutting edge agencies we’ve partnered with.

Founder & Co-Founder

Rand Han arrived in China in the summer of 2005, started a boutique agency, BA360, which was later rebranded as Resonance in 2009. Since then he has been interviewed by Reuters, CNBC, Financial Times, China Confidential, Women’s Wear Daily, and numerous global companies and universities; has spoken at the UC Berkeley Asia Business Conference, the Search Engine Strategies (SES) Conference and Expo, the L2 China Clinic in NY, served as a judge for the Global Effie Awards, and served as panelist at the Effie Awards Social Media Roundtable and is a member of the Meihua Advertising Hall of Fame. At Resonance, Rand oversees business development, marketing, client campaign strategy and creative.

Connect with Rand on Linkedin

Sherry Xie graduated from the Shanghai International Studies University (SISU) through partnership with Fudan University. Sherry then served at Mediaedge:cia and Mindshare on the account team. At Resonance, Sherry manages internal operations,  client and partner projects. Sherry leads Resonance’s teams in planning, managing and maintaining client China social media and digital interactive campaigns via channel selection, engagement and influencer management, and flexible brand amplification tactical strategies.

Connect with Sherry on Linkedin

Clients & Partners

Media & Honors

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