Resonance ideates sustainable social media strategies moving consumers from online to offline and back online again using China’s most popular social media and mobile networks.
Founder & Co-Founder
Rand Han arrived in China in the summer of 2005, started a boutique agency, BA360, which was later rebranded as Resonance in 2009. Since then he has been interviewed by Reuters, CNBC, Financial Times, China Confidential, Women’s Wear Daily, and numerous global companies and universities; has spoken at the UC Berkeley Asia Business Conference, the Search Engine Strategies (SES) Conference and Expo, the L2 China Clinic in NY, served as a judge for the Global Effie Awards, and served as panelist at the Effie Awards Social Media Roundtable and is a member of the Meihua Advertising Hall of Fame. At Resonance, Rand oversees business development, marketing, client campaign strategy and creative.
Sherry Xie graduated from the Shanghai International Studies University (SISU) through partnership with Fudan University. Sherry then served at Mediaedge:cia and Mindshare on the account team. At Resonance, Sherry manages internal operations, client and partner projects. Sherry leads Resonance’s teams in planning, managing and maintaining client China social media and digital interactive campaigns via channel selection, engagement and influencer management, and flexible brand amplification tactical strategies.